Fecebook CEO had a major event this time.
On March 17, 2018, Christopher Wylie, a former employee of Cambridge Analytica, told the Observer and The New York Times that the political data analysis company he had worked for had more than 50 million active users through Facebook. Data, and use Facebook’s ad delivery system to direct push news and information, thereby affecting users’ voting behavior.
Who is the most direct beneficiary of this great event?
Of course, Trump, the White House wonder who happened to be in the hunderds years.
As soon as this matter was revealed, the technology venture capital circle suddenly became anxious:
At the close of Monday, March 19, 2018, Facebook’s stock price fell 6.77%, directly eroding the market value of 36.7 billion US dollars – this is still a week ago. As for the status quo, we might as well check it out.
On the same evening, three Republican lawmakers from the US Senate’s Commerce, Science, and Communications Committee sent a letter to Zuckerberg requesting the CEO to provide a written response to the related issue of disclosure of user privacy data. The deadline is 2018. March 29th.
Undoubtedly, at that time, Facebook also exploded inside the pot. In response to the pressure from internal and external attacks from all directions, Zuckerberg finally made a statement on Facebook on March 21, 2018, acknowledging the mistake; then, on March 25, 2018, Zuckerberg was in the United Kingdom. “Observer” and the United States “New York Times” “Washington Post” “Wall Street Journal” and other well-known paper media advertising, officially apologized for Facebook’s wrongdoing.
Anyway, this big incident has directly dragged Facebook into the risk of death and death. It is an indisputable fact; and for the friends who are reading this article, we are more concerned with another issue:
“Last time, Donald Trump was involved in the relationship, Pa fat was forked by the flag of Oculus, and in the face of this crisis from the upper level, who should go to worship the Oculus? For the VR industry, this crisis What does it mean?”
To be honest, take this incident as a precedent. If the VR social network can really grow to Facebook’s scale, then the hidden dangers we face are really not to be underestimated.
VR focus: more direct than your imagination
For friends who are familiar with the operation of the website, the concept of “heat map” should be no stranger – by detecting the click position of the user on the web page, we can effectively optimize the layout of the website so that we want to increase the exposure rate. The content is arranged in a position of high attention of the user; in the VR environment, we can similarly detect “hot spots of concern” by the user, and then target the profitable promotional content.
“Oh, I see.” Certain friends will surely say, “You are referring to eye tracking, but isn’t this technology widely used in the future?”
However, it is not. In fact, even the current mainstream VR headsets, even if they are not equipped with the function of monitoring the position of the line of sight, can also create a good “point of reference thermal map” – at least in theory.
Do not believe? Don’t worry, let’s talk with examples -If you have been exposed to games that “support VR” rather than “VR-specific” – such as “Subnautica” that is well-received by sandbox players on the Steam platform – this should be more or less confusing:
“Originally obviously a good work, why would it be unbearable to wear a VR head display experience?”
The answer, of course, is that people vary from game to game. Here is the simplest case. In Subnautica, from the beginning of the title interface to tapping the tap’s inventory interface in the game, these are closely related to the game experience. The “interface” is both “fixed” in the relative position directly in front of the head-up field of vision. How can you shake your head? It will also firmly occupy the center of your vision; this means that you want to see these “interface” edges clearly. The display of corner angles is extremely difficult – despite the use of various optical means to correct it, at this stage, the “edge vision” imaging effect of mainstream VR devices is still unsatisfactory, and almost only the head lens is capable of stably and clearly presenting the image. In the central area, it is only because of this that the “relatively fixed interface” in the above is what we actually look like. It’s hard to imagine.
If you want to see the contents of the VR view, the most reliable way is still to look directly at the eyes and then to shake their heads – yes, the posture of the owl is exactly the same. OK, from this point of view, our line of sight is limited to a very limited area relative to the head-up display. We want to combine the display content with the head position to judge “What are we focusing on?” Is it difficult? Need eye tracking aids?
Hardware equipment is not enough to force, resulting in unscrupulous businesses want to steal our VR experience data is not so difficult to start without imagination; despite frustration, but this is probably the status quo of our virtual reality industry.
so what should I do now?
Different from previous articles, at the stage of “producing solutions” after “problem”, I really can’t think of any idea that I can give it a try – after all, the essence of VR is “digital life.” “Experience”, standing on the perspective of equipment and content providers, will eventually surpass the user’s imagination to sneak in and follow their every move in the virtual world. In addition to expectations that laws and regulations can make up for this hidden danger, at least for now, it is difficult for us to find a better solution.
In any case, at least Li Yanhong’s remark that the Chinese are more open and willing to use privacy for efficiency is shameless (and he deserved to be criticized by CCTV and the Central Committee of the Communist Youth League). There is a sense of ambition, and businesses with ulterior motives are doing whatever they want. It is still a fact that we have to weigh a lot before. On the other hand, regarding the impact of Facebook’s incident in the technology industry and VR field, I have a little experience to share with you:
Last weekend, I had an old friend who was working at Tencent. He lamented that Facebook had won a bit of a big deal this time, and Feng Feng made a point: Since Facebook is now almost impossible to avoid the Oculus Rift, PSVR can only Playing games is overwhelming, is HTC Vive also met with a new turn?
Hey, Microsoft, MR, but a lot of effort to engage in publicity.